We aim to be universally recognised as the number one provider of software solutions, value added products and other relevant products/services to the automotive sector whilst delivering the ultimate in customer service.
We are privately owned by a team from Malaysia and the UK, with personnel based in both countries.
About Us
Tech Apps Sdn Bhd are head quartered in Kuala Lumpur providing the very best support, products and services to the Malaysian and wider APAC markets, particularly specialising in Automotive. Our objective is two-fold; firstly to provide exceptional products and services to the market which enable our commercial customers to perform better, be more profitable and offer greater levels of customer satisfaction, and secondly to offer a route to market for businesses with exceptional offerings who are looking to target APAC.
What We Do
Practical digital solutions designed for the automotive industry.
Enhance communication with your clients and keep them informed at every step.
Streamline workshop and operational workflows for better efficiency and productivity.
Leverage analytics to make informed decisions and improve business performance.
Provide practical solutions that safeguard vehicles and enhance their value.
Meet The Team
Meet the people behind Tech Apps Group a dedicated team of professionals working together to deliver innovative, reliable, and impactful technology solutions for our partners.
Alan Graham
Managing Director
Based in Scotland in the UK, Alan has worked in the automotive sector since 2000 providing products and services to OEMs, Dealer Groups and Aftermarket Businesses all over the world. Alan has been a regular visitor ever since now driving the long-term strategy of Tech Apps across the region as well as leading relationships with Key Accounts.A fitness enthusiast enjoying Hyrox, running, padel and pickleball.
Kai Ming Yap
Senior Manager
Kai is a people-focused professional based in Kuala Lumpur, managing multiple markets across the ASEAN region. Having spent nine years in Alberta, Canada, he brings a global perspective and a passion for relationship-building, cross-cultural communication, and strategic operations. Outside of work, Kai enjoys home cooking, exploring new food experiences, and avid sports fan.
Iain Tan
Business Development Manager
Iain drives business growth and builds strong partnerships across the automotive industry. Based in Melbourne and Kuala Lumpur, he manages East Asian markets, working closely with dealership networks to deliver practical, results-driven solutions.
With a background in finance and relationship banking, he brings a strong commercial mindset and client-focused approach. Outside work, Iain enjoys badminton, reading, and spending time with friends and family.
Thivya Sasidharan
Marketing Executive
Thivya is a dynamic Marketing Executive at Tech Apps, specializing in digital marketing and event organization. She brings creativity and strategic thinking to every campaign, helping to elevate the company’s brand and connect with audiences across the APAC region. Outside of work, Thivya enjoys photography and spending time with her dogs, capturing moments and finding inspiration in everyday life.
Keh Lea Ping
Admin Executive
Ping supports the company’s daily operations by managing administrative functions such as HR coordination, staff documentation, invoicing, and office administration. She plays a key role in ensuring smooth and efficient internal processes. In her free time, Ping enjoys reading.
Anthony Sarraga
Regional Representative - Philippines
Tony is our Business Development representative in the Philippines, bringing over 18 years of experience in automotive aftersales. With a strong background in service operations, customer relations, and parts management, he is passionate about delivering high-quality post-sale support and driving customer satisfaction.
Business Development & Dealer Support
Regional Representative - Indonesia
Our Indonesia representative drives local business growth by supporting dealers and partners throughout onboarding, product implementation, and training. They ensure our solutions deliver maximum value to the market while helping partners achieve their sales and operational goals.
Meet Our
Partners
Our network of partners throughout the APAC region enables us to build lasting relationships and deliver value-driven solutions.
DealersEDGE Asia is a specialized automotive consulting, training, and marketing firm focused on Southeast Asia, particularly Vietnam. We partner with dealerships and OEMs to align global retail standards with local market execution, driving sustainable growth through customer-focused, data-driven strategies.
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Motiv Elite
Motiv Elite is an automotive consulting firm delivering strategic and operational expertise across the industry. We drive business transformation, enhance operational efficiency, and optimize supply chains. Our services include digital transformation, dealer performance improvement, retail analytics, product development, and technology scouting helping automotive businesses innovate, compete, and achieve sustainable growth in evolving markets.
