We aim to be universally recognised as the number one provider of software solutions, value added products and other relevant products/services to the automotive sector whilst delivering the ultimate in customer service.
We are privately owned by a team from Malaysia and the UK, with personnel based in both countries.
About Us
Tech Apps Sdn Bhd are head quartered in Kuala Lumpur providing the very best support, products and services to the Malaysian and wider APAC markets, particularly specialising in Automotive. Our objective is two-fold; firstly to provide exceptional products and services to the market which enable our commercial customers to perform better, be more profitable and offer greater levels of customer satisfaction, and secondly to offer a route to market for businesses with exceptional offerings who are looking to target APAC.
What We Do
Practical digital solutions designed for the automotive industry.
Enhance communication with your clients and keep them informed at every step.
Streamline workshop and operational workflows for better efficiency and productivity.
Leverage analytics to make informed decisions and improve business performance.
Provide practical solutions that safeguard vehicles and enhance their value.
Meet The Team
Meet the people behind Tech Apps Group a dedicated team of professionals working together to deliver innovative, reliable, and impactful technology solutions for our partners.
Alan Graham
Managing Director
Based in Scotland in the UK, Alan has worked in the automotive sector since 2000 providing products and services to OEMs, Dealer Groups and Aftermarket Businesses all over the world. Alan has been a regular visitor ever since now driving the long-term strategy of Tech Apps across the region as well as leading relationships with Key Accounts.A fitness enthusiast enjoying Hyrox, running, padel and pickleball.
Kai Ming Yap
Senior Manager
Kai is a people-focused professional based in Kuala Lumpur, managing multiple markets across the ASEAN region. Having spent nine years in Alberta, Canada, he brings a global perspective and a passion for relationship-building, cross-cultural communication, and strategic operations. Outside of work, Kai enjoys home cooking, exploring new food experiences, and avid sports fan.
Iain Tan
Business Development Manager
Iain drives business growth and builds strong partnerships across the automotive industry. Based in Melbourne and Kuala Lumpur, he manages East Asian markets, working closely with dealership networks to deliver practical, results-driven solutions.
With a background in finance and relationship banking, he brings a strong commercial mindset and client-focused approach. Outside work, Iain enjoys badminton, reading, and spending time with friends and family.
Janathnan Soundra Rajan
Customer Success Manager
With a Diploma in Aircraft Engineering and over 12 years of experience in the automotive industry, Janat brings strong expertise in customer service, technical operations, and relationship management. Having grown through hands-on industry experience, he is dedicated to helping Tech Apps customers succeed through exceptional support and lasting partnerships.
Thivya Sasidharan
Marketing Executive
Thivya is a dynamic Marketing Executive at Tech Apps, specializing in digital marketing and event organization. She brings creativity and strategic thinking to every campaign, helping to elevate the company’s brand and connect with audiences across the APAC region. Outside of work, Thivya enjoys photography and spending time with her dogs, capturing moments and finding inspiration in everyday life.
Keh Lea Ping
Admin Executive
Ping supports the company’s daily operations by managing administrative functions such as HR coordination, staff documentation, invoicing, and office administration. She plays a key role in ensuring smooth and efficient internal processes. In her free time, Ping enjoys reading.
Anthony Sarraga
Regional Representative - Philippines
Tony is our Business Development representative in the Philippines, bringing over 18 years of experience in automotive aftersales. With a strong background in service operations, customer relations, and parts management, he is passionate about delivering high-quality post-sale support and driving customer satisfaction.
Ryuichi Yao
Regional Representative - Japan
Yao manages administration in Japan where HQs of the global automotive corporations like Toyota, Honda, Mazda are located. Through 30-year experience in Japan's Major IT company, he built cross-industry relationship. Having spent 11 years in Canada and Malaysia, he also brings a humorous cross-cultural communication with simple and clear wordings. He loves studying world language and ethnic cookings.
Business Development & Dealer Support
Regional Representative - Indonesia
Our Indonesia representative drives local business growth by supporting dealers and partners throughout onboarding, product implementation, and training. They ensure our solutions deliver maximum value to the market while helping partners achieve their sales and operational goals.
Anthony Sarraga
Regional Representative - Philippines
Tony is our Business Development representative in the Philippines, bringing over 18 years of experience in automotive aftersales. With a strong background in service operations, customer relations, and parts management, he is passionate about delivering high-quality post-sale support and driving customer satisfaction.
Business Development & Dealer Support
Regional Representative - Indonesia
Our Indonesia representative drives local business growth by supporting dealers and partners throughout onboarding, product implementation, and training. They ensure our solutions deliver maximum value to the market while helping partners achieve their sales and operational goals.
Meet Our
Partners
Our network of partners throughout the APAC region enables us to build lasting relationships and deliver value-driven solutions.
DealersEDGE Asia is a specialized automotive consulting, training, and marketing firm focused on Southeast Asia, particularly Vietnam. We partner with dealerships and OEMs to align global retail standards with local market execution, driving sustainable growth through customer-focused, data-driven strategies.
Founder & CEO
Paul Nguyen
Paul brings over 30 years of international experience across Canada and Vietnam. As a certified Global Retail Trainer for Mercedes-Benz and BMW Group, he has supported more than 150 dealerships and trained over 4,000 automotive professionals. Paul works with leading brands including Mercedes-Benz, BMW, Lexus, JLR, Maserati, and Volvo to strengthen sales and service performance.
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Head of Sustainability & Partnerships
Emma Nguyen
Emma Thao Nguyen builds partnerships that move mobility forward. She leads sustainability and partnership strategy with a long-term lens, turning complexity into cross-border opportunity. With over a decade of experience across market expansion, technology, education, and renewable energy, she connects investors, corporations, and institutions to partnerships that last.
Infinite Consulting AsiaPac helps automotive OEMs and dealerships across Thailand achieve sustainable growth through expert coaching, training, and tailored consulting solutions. Specializing in dealer process improvement, customer experience enhancement, express service, parts retail optimization, audits, mystery shopping, and body & paint consulting, they deliver practical strategies that improve operational efficiency, customer satisfaction, and business performance. With a commitment to innovation and measurable results, Infinite Consulting AsiaPac aims to be the trusted partner of choice for leading automotive brands throughout Thailand.
Managing Director
Suwit Sa-ngieamprong
With almost 20 years of experience in the automotive industry, Suwit has spent a decade working with automobile companies in Thailand, followed by another 9 years with a specialized consulting firm in the same field. Throughout his career, Suwit has maintained a strong sense of motivation and consistently striven to exceed expectations, embracing new challenges as opportunities to push himself to his fullest potential.
